Evidence-based Decision-Making vs .... Feelings?

athering relevant information, evaluating outcomes from previous experiences, and testing new ideas on a small scale before fully committing. This approach helps reduce risk and increases the chances of success, whether the goal is to launch a new business, improve health, or choose a career path.

Innovation thrives on experimentation, but not all new ideas are good ones. By relying on evidence—such as research findings, feedback, or metrics—we can identify which innovations truly add value. It allows for smarter risk-taking and continuous improvement.

Take, for example, someone who wants to switch careers. An innovative and evidence-based approach might involve researching labor market trends, talking to professionals in the field, and trying out the new role through a short course or internship before making the leap. Instead of jumping in blindly, this person is making a decision rooted in data and experience.

Similarly, when aiming to improve personal health, one might track habits and outcomes over time—using apps, reading peer-reviewed studies, and consulting health professionals—to choose the most effective routine rather than following the latest trend.